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How to Write a Speaking Proposal

As a business owner who's branched out into public speaking, you've created a niche for your services in the marketplace. To keep track of upcoming speaking events, you've probably created a database that lists submission guidelines and allows you to make status updates. One of the most important components to track is the speaking proposal, in which you describe your presentation's topic and contents. Learning how to write an effective proposal requires a combination of specificity and salesmanship.

Step 1

Review past submissions from the venue you've targeted, if possible. Many venues limit a proposal's word count. Some ask pointed questions, such as, "Name three distinct lessons that participants will learn from your presentation." Other venues expect you to describe your target audience. Reviewing past proposals should give you a good sense of the depth and breadth of the information you should submit while avoiding topics that have been covered in the past.

Step 2

Complete the submission form that almost always accompanies the proposal itself. This usually includes contact information and a brief professional profile. Attach your resume, if that's acceptable, but reference it within the application regardless.

Step 3

Create a catchy title for your presentation, remembering that the venue will likely use it as a marketing tool to lure participants. Try to avoid vague titles that pose nebulous questions, such as "Is Your Sales Team Working for You?" Be direct and straightforward, with drilled-down titles like "10 Ways to Help Your Sales Team Close the Deal, Every Time."

Step 4

Write two or three solid paragraphs explaining what your presentation will cover. Provide some background on the problem or issue at hand, citing statistics to back up your assertions. Then explain how your presentation addresses the problem or issue. Emphasize the benefits that participants will learn from your session. This is a key point, so be honest and detailed. Don't exaggerate or make statements or promises that you can't substantiate.

Step 5

Indicate the format of your presentation, such as whether it is conducive to small or large groups. Then quantify your terms. State your willingness to close the presentation with a question-and-answer session, if relevant.

Step 6

Specify whether you'll need electrical access or any special equipment for your presentation. Every submission application is different; some may enquire on the application, while others may not broach the subject at all. It is responsibility to specify your needs to ensure that your presentation goes as smoothly as possible.

Step 7

Edit your copy to fit a word count if one has been provided. Speaking proposals often contain a word count or page limit in the interest of expediting the review process